Thursday, September 20 2007
The Merlot Strikes Back
Last week I put forth my opinion on the movie Sideways, and the relative effect it had on Merlot and Pinot Noir sales (in reality, not much, although anecdotally some tasting rooms complained that they couldn't give it away.)
Now it turns out that there's a backlash movie. According to Decanter news, the new movie Merlove is an 'homage to Merlot'. Film maker Rudy McClain says he's championing the underdog in the film--I'm not sure Merlot actually qualifies as an underdog, being as it's the most planted grape variety in Bordeaux, is the Pomerol grape, and makes the world's arguably most famous rich-guy wine (Petrus), but any movie about winemaking and winemakers is pretty cool in my book.
The movie is still in the development stage, and McClain is looking for financial backing to move forward, so it's not going to light up the movie screens any time soon. Still, I wonder at what point someone in the movie is going to say, "I'm not drinking any f***ing Pinot Noir!"
| Posted by Tim AT 7:08PM | 0 Comments |  |
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