Fermentaton Flooey and the Gooey Kablooie


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Posted by Foamy Tim AT 7:06AM 0 Comments Comments Post A Comment Post A Comment Email Email

Failure to Communicate

He did seem eager to open a dialogue . . . 

I've been thinking about the wine kit business (I know I don't mention this very often, but since it keeps me in cheese sandwiches and pays the kitty-treats bill, I do think about it quite a lot). This is always a dangerous proposition, but I have been coming across the same question from a bunch of different sources, and in most places that I visit where we distribute our consumer winemaking products: 'How do I get new customers interested in my wine/wine business?' 

Sure, not a new question, but it's getting more obvious as times goes by. While wine sales are generally increasing across the category, not every consumer winemaking store is growing at the same rate as the commercial side, and it's more significant when you compare the wine numbers to those of beer. To be sure, traditional macro-brew beers (those made by one of the Big Four, who collectively control 50% of all beer on earth) are in the swamp, declining continuously for the last decade, but Craft beer (brewed by independents for reasons in other than quarterly corporate profit), is exploding, continues to explode:for all intents and purposes appears to be a big happy explosion as a default state. Wine people can't help but think, 'Where's my piece of that delicious alcohol-pie?' 

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Posted by Old, Old Tim AT 11:10PM 3 Comments Comments Post A Comment Post A Comment Email Email

All Good Things . . .

So long . . .

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Posted by Tim AT 11:21AM 1 Comment Comments Post A Comment Post A Comment Email Email
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